Yasmin Ahmad: Commercial Classics Showcase

Malaysia | 115 min

Synopsis

Experience the brilliance of Yasmin Ahmad through this special tribute to her unparalleled impact on the world of commercials. Known for her heartfelt and culturally resonant commercials, Yasmin Ahmad transformed advertising into an art form that spoke to the soul.

Credits

Director

Yasmin Ahmad, born on January 7, 1958, in Muar, Johor, Malaysia, pursued psychology at the University of Newcastle, England. She began her career in advertising as a copywriter and rose to become the executive creative director at Leo Burnett Kuala Lumpur, where she was renowned for her memorable and emotionally resonant advertisements for Petronas. Transitioning to filmmaking, Yasmin garnered acclaim both locally and internationally for her poignant and provocative exploration of love, family, and social issues, often challenging societal norms and promoting racial harmony. Her notable films include “Sepet” (2004), a love story between a Malay girl and a Chinese boy, “Gubra” (2006), a sequel exploring the complexities of interracial relationships, “Mukhsin” (2007), a prequel depicting the characters’ childhood experiences, “Muallaf” (2008), a story about faith and forgiveness focusing on two sisters, and “Talentime” (2009), her final film about a talent competition and its participants’ personal struggles. Yasmin’s films received numerous accolades at international film festivals, including the Berlin, Pusan, and Tokyo International Film Festivals, and are celebrated for their empathy, humor, and fearless exploration of difficult subjects. Yasmin Ahmad passed away on July 25, 2009, due to a stroke, but her legacy endures through her films, which continue to inspire and promote messages of unity and understanding in Malaysian society.

Screening Schedule

27-Jul-24
Sat
19:30